Typography Rules Every Designer Should Know

 

Designing typography is one of the most significant and enjoyable aspects of the graphic design process. Regardless of how much experience you have as a designer, it is always beneficial to refresh your memory on the fundamentals of typographic design concepts. Try to understand specific aspects, like as the history of a certain font or the structure of a typeface, because information like this may help you to convey a more meaningful message via your logo design. When you are very knowledgeable in your field, it is pretty remarkable, especially to your potential customers.

1. Learn the basics.

One of the most rewarding aspects of graphic design is typography. No matter how much expertise you have as a designer, it's always a good idea to brush up on the fundamentals of typography. Make an effort to study about the history of a font or the structure of a typeface in order to better understand the meaning of your design.

2. Take note of font communication.

Choosing a typeface isn't a matter of chance. Choosing a typeface based only on personal preference rarely leads to a successful outcome. The reason for this is that particular fonts have a psychological effect. It's important to ensure that the font you use is appealing to your target audience. It's not simply about making sure your copy is flawless. It's also about making sure that the typeface you choose is appropriate for your audience

3. Understand kerning.

One of the most heinous mistakes a designer can commit is a shoddy kerning job. It's a must-have ability, and you need to learn it as quickly as feasible. There are many other ways to do this, but kerning is one of the most common. An superb kerning work can make all the difference in the world.

 

4. Limit your fonts.

Overuse of typefaces and styles is a typical blunder made by designers, especially newcomers. Avoid using more than two or three fonts if you require more than one. Make sure to use the same font and size for the body, the header, and the subhead. As long as the pairings are harmonious, don't be afraid to use fonts from various typeface families.

5. Practice correct alignment.

In typography, alignment is critical. Many non-designers tend to select between Center Aligned and Justified, which makes paragraphs difficult to read. This is a common mistake. Alignment settings are known to everyone who has used Microsoft Word: Left, Center, Right and Justified. Because it's so easy on the eyes, left alignment, or Flushed Left, is the most prevalent posture.

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