Importance of email marketing

 Email marketing has become one of the most cost-effective methods to communicate with the existing customers without putting in much of the effort.

Aims of email marketing

1.       Increase sales

2.       Build Brand Awareness

3.       Lead Generation

4.       Customer relationships

Email marketing tips

1.       Keep the subject lines under 50 characters

2.       Include 1 call to action button   

3.       No larger than 600 pixel width

4.       Put your logo in upper left corner

5.       Try and stick to 3 fonts and 4 colors.

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